Earlier this year Steen-Hansen Maling signed a marketing and branding contract with Maritime Colours. We have worked closely with the marketing management in Steen-Hansen to develop and re-brand their strategic market communication at different levels.

 

Maritime Colours wanted to develop a visual inspiring website for Steen-Hansen Maling by using closeup pictures without standard images of painted objects. We have implemented symbols of a house and a drop of paint  for navigation on the site. By doing that the user can easily navigate to the area they want to visit. We emphasized the importance to find  relevant information linked up to all the different products.

 

Maritime Colours has also produced 3D-visualisation of the new product design made by Christian Schnitler at Scandinavian Design Group. This is used on the website and on colour code sheets. The 3D-visualisation of the product is an helpful and efficient tool to adjust the painting buckets for different marketing levels. This will again be used for Steen-Hansen Maling`s marketing materials.

 

Further, Maritime Colours has designed the colour code sheets for outdoor paint by using images, texture and backgrounds.